How to Stop Design Clients Making Too Many UX Decisions

How to Stop Design Clients Making Too Many UX Decisions

Working with clients is one of the most delicate parts of being a web designer. A client knows their business, audience, product, and brand better than anyone. Their input matters. Their goals matter. Their feedback matters. But there is a line between useful client feedback and letting the client make too many UX decisions. When…

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Why Predictability is Important for UX Design

Why Predictability Is Important for UX Design

“A user interface is well-designed when the program behaves exactly how the user thought it would.” — Joel Spolsky Predictability in UX design is one of those principles that users rarely notice when it works — but immediately feel when it fails. A predictable interface helps people understand what they can do, what will happen…

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7 findings that prove the importance of great UX

7 Findings That Prove the Importance of Great UX

Great UX is not just a design trend, a polished interface, or a nice extra feature for modern websites. It is one of the strongest factors that decides whether people trust your business, stay on your page, understand your offer, complete a form, make a purchase, or leave for a competitor. Users today have more…

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